Here is a quote from the November 20, 2012 NRC meeting on this subject.
Director Robert E. Carter, Jr., provided his report. “We’re in the height of gun season for deer hunting, and I’m pleased to report that the bundled license proposal has been a tremendous success.” He asked Mark Reiter for statistics on the bundled licenses.
Reiter responded, “We’ve sold more [deer license bundles] than any other type of license. In fact, I think we sold fewer of some licenses—mostly archery licenses, because that’s what the bundle was designed to do is to be an all-seasonal license.” Reiter added, “So far this year 50,000 fewer deer licenses were sold, but we gained $1.25 million more in revenue.”